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Full Custom View entry
How-to guide

How to design Custom Views that drive daily workflow

The successful pattern: identify the recurring workflow, build a view that scopes records and surfaces the right columns, share with the team if applicable, pin to default for users who use it daily. The cost is minutes; the workflow gain compounds across thousands of list visits per quarter.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated May 18, 2026

The successful pattern: identify the recurring workflow, build a view that scopes records and surfaces the right columns, share with the team if applicable, pin to default for users who use it daily. The cost is minutes; the workflow gain compounds across thousands of list visits per quarter.

  1. Identify the workflow the view serves

    My open opportunities for this week, cases I own with SLA breach, accounts in my territory needing renewal review. The workflow drives filter and column choices.

  2. Open the object's list page and click New List View

    The gear icon, New List View. Name the view per the workflow.

  3. Set the filter criteria

    Scope tightly to the workflow. Owner = me, Stage IN (open stages), Close Date = THIS QUARTER. Tight scope keeps the list useful; broad scope produces noise.

  4. Pick the columns

    6 to 10 columns. The fields the user needs to make decisions from the list, not every available field. Order matters; left-to-right by importance.

  5. Set the sharing scope

    Private for personal, public for org-wide, group for team. Default to private if unsure; sharing later is easy.

  6. Test the view performance

    Load the view, time the response. Slow loads usually mean filters are too broad or hit non-indexed fields.

  7. Train the team if the view is shared

    Users do not discover shared views on their own. A five-minute training brief gets adoption; without it the view sits unused.

Key options
Filter criteriaremember

Which records the view shows. Supports AND/OR logic and boolean filter expressions.

Columnsremember

Which fields display per row. 6 to 10 is the workable range.

Sharing scoperemember

Private, Public, or Group-shared. Drives who sees the view.

Render moderemember

Table, Kanban, or Chart-on-top. Per-user toggle.

Pinningremember

Per-user default view for the object. The view that loads when the user navigates to the object.

Gotchas
  • Broad filters can time out on large objects. Filter on indexed fields (Owner, Status, Created Date) and bound result counts.
  • Private views accumulate. Quarterly review and retire stale ones; the view picker becomes unusable past a few dozen entries.
  • Shared views need user training. Discovery is poor; users find views they were briefed on, not views that exist quietly.
  • Mass actions respect user permissions. A view that exposes a mass action a user cannot run produces a confusing error.
  • Kanban mode requires a picklist for grouping. Custom objects without a picklist field cannot use Kanban mode.

See the full Custom View entry

Custom View includes the definition, worked example, deep dive, related terms, and a quiz.