SFMC
Salesforce Marketing Cloud
Salesforce's enterprise marketing platform for managing email marketing, mobile messaging, social media, advertising, and customer journey orchestration across B2B and B2C channels.
Example use case
A retail brand uses SFMC to orchestrate a multi-channel customer journey that sends personalized emails, push notifications, and SMS based on shopping behavior.
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Salesforce Marketing Cloud has worked examples, deep-dive context, related terms, and a quiz.