MCE is separate platform; testing differs from Salesforce CRM.
Test areas:
- Email Studio: email rendering across clients.
- Journey Builder: journey paths, decisions.
- Mobile Studio: SMS / push delivery.
- Audience Builder: segmentation accuracy.
- Contact Builder: Data Extension structure.
- Marketing Cloud Connect: sync with Salesforce CRM.
- Personalisation: AmpScript / SSJS rendering.
Tools:
- MCE Email Preview — client rendering.
- Litmus / Email on Acid — across email clients.
- Manual testing for journey flows.
- API testing with Postman.
Approach:
- Send test emails through journey.
- Verify templates render correctly.
- Check logs for delivery success.
- Validate decisions — paths taken correctly.
- Manual approval before mass send.
Common pitfalls:
- Skipping email client testing.
- No Marketing Cloud Connect verification.
- Personalisation untested.
Senior insight: MCE testing is different from CRM testing. Tooling, approach distinct.