Salesforce Dictionary - Free Salesforce GlossarySalesforce Dictionary
DictionaryAcronymsOCR
All acronyms
OCR

Opportunity Contact Role

A standard Salesforce object that associates Contacts with Opportunities and defines their role in the deal.

Example use case

A sales rep adds the VP of IT as an OCR with the Decision Maker role on a large opportunity to track key stakeholders.

More acronyms starting with O