Definition
Sharing, Chatter is a feature within Salesforce Chatter, the platform's built-in social collaboration tool. It enhances team communication by enabling users to share updates, collaborate on records, and stay informed about important changes in their organization.
Real-World Example
an admin at Redwood Financial uses Sharing, Chatter to ensure the Salesforce org runs smoothly and securely. They configure Sharing, Chatter during a scheduled maintenance window, test it in a sandbox first, and then deploy to production. The result is tighter security and a more streamlined experience for all 200 users in the org.
Why Sharing, Chatter Matters
Sharing within Chatter refers to the ability to distribute updates, files, links, and record-level discussions across Salesforce's built-in social collaboration platform. When a user posts to a Chatter group or shares a file on a record's feed, the content becomes visible to everyone with appropriate access — group members, record followers, or the entire organization depending on the sharing context. Chatter sharing respects Salesforce's record-level security model, so a user who cannot see an Account record also cannot see Chatter posts on that record's feed. This seamless integration of collaboration and security ensures that social features do not become a backdoor for data exposure.
As organizations adopt Chatter as their primary internal communication tool for CRM-related discussions, the volume and sensitivity of shared content grows significantly. Groups can be public (visible to everyone) or private (invitation only), and admins must establish governance policies about what types of information belong in each context. Without governance, sensitive deal information may be posted in public groups, or critical updates may be buried in private conversations that only a few people can see. Chatter moderation, content policies, and proper group configuration ensure that the collaboration benefits do not come at the cost of information security or signal-to-noise problems.
How Organizations Use Sharing, Chatter
- Redwood Financial — Redwood's sales team uses private Chatter groups for each major deal, sharing strategy documents, competitive intelligence, and meeting notes that only the deal team can see. When a new team member is added to the deal, they gain access to the entire conversation history in the group, eliminating the need for lengthy handoff meetings.
- MountainView Marketing — MountainView configured Chatter to allow @mentions of records in posts, so when a marketer references a Campaign record, all followers of that campaign receive a notification. This replaced a manual email notification system and increased campaign collaboration participation by 60% because updates appeared directly in users' Chatter feeds.
- SafeHarbor Insurance — SafeHarbor's compliance team uses a private Chatter group to discuss regulatory updates and share policy documents. The admin configured the group so that only compliance officers can post, while other invited members can read and comment. This controlled sharing model ensures authoritative information flows outward without being diluted by unverified contributions.