Definition
Lightning Experience Insights is a Setup page that provides analytics about Lightning Experience adoption and usage in the org. It shows metrics like the number of active Lightning users, pages viewed, features used, and switching behavior between Lightning and Classic, helping administrators drive adoption.
Real-World Example
The admin at Velocity Partners opens Lightning Experience Insights and discovers that 30% of users are still switching back to Classic for report building. She investigates and finds they are unfamiliar with the Lightning Report Builder. She creates a Trailhead assignment for those users and follows up two weeks later to see the Classic switching rate drop to 5%.
Why Lightning Experience Insights Matters
Lightning Experience Insights is a Setup page that provides administrators with detailed analytics about Lightning Experience adoption within their org. It tracks metrics like the number of active Lightning users, page views, feature utilization, and critically, switching behavior between Lightning Experience and Salesforce Classic. This data solves the adoption measurement problem—without it, administrators have no visibility into whether their Lightning rollout is succeeding or whether users are quietly reverting to Classic for specific tasks, undermining the investment in the modern interface.
As organizations invest in Lightning Experience as their primary interface, Insights becomes essential for identifying adoption blockers and measuring ROI. The switching data is particularly valuable because it reveals exactly which features or workflows drive users back to Classic, enabling targeted training and page customization. Organizations that ignore Lightning Experience Insights often assume their rollout is successful based on login counts alone, missing the fact that significant portions of their user base spend most of their time in Classic. This hidden resistance leads to underutilized Lightning features, wasted customization investment, and prolonged maintenance of dual-interface support that doubles the administrative workload.
How Organizations Use Lightning Experience Insights
- Velocity Partners — Velocity Partners' admin discovered through Lightning Experience Insights that 30% of users were switching back to Classic specifically for report building. She created Trailhead assignments focused on the Lightning Report Builder and followed up two weeks later to see the Classic switching rate drop from 30% to 5%.
- Granite Construction — Granite Construction's IT team used Lightning Experience Insights to identify that field crews accessing Salesforce on tablets had the highest Classic switching rates. Investigation revealed that certain custom Visualforce pages were not responsive on tablets, prompting a targeted migration of those pages to Lightning Web Components that improved mobile usability.
- Starline Media — Starline Media's leadership used Lightning Experience Insights data to build a business case for decommissioning Classic. By showing that 95% of users were actively using Lightning with minimal switching, they justified retiring Classic access, which reduced support ticket volume by 25% and eliminated the need to maintain Classic page layouts.